KACEY MUSGRAVE’S “HAPPY AND SAD” MERCH
We are always looking for ways to encourage indie artists to build not only their music careers but also to monetize their brand in a sustainable way. Whether that be starting a streaming channel or building a clothing line as Kacey Musgraves did, it is important for artists to not rely on solely one form of income. Kacey Musgrave’s new “Happy and Sad” (synonymous w/ her hit song “Happy & Sad”) clothing line proves that even as a successful artist, one can utilize new channels to keep fans engaged, reach a world of new people, and enhance their brand all at the same time.
Check out the “Happy and Sad” line here: shop.kaceymusgraves.com