August 13, 2021
KACEY MUSGRAVE’S “HAPPY AND SAD” MERCH
We are always looking for ways to encourage indie artists to build not only their music careers but also to monetize their brand in a sustainable way. Whether that be starting a streaming channel or building a clothing line as Kacey Musgraves did, it is important for artists to not rely on solely one form of income. Kacey Musgrave’s new “Happy and Sad” (synonymous w/ her hit song “Happy & Sad”) clothing line proves that even as a successful artist, one can utilize new channels to keep fans engaged, reach a world of new people, and enhance their brand all at the same time.
Check out the “Happy and Sad” line here: shop.kaceymusgraves.com