In an era where the world runs on constant content and streaming, it is no surprise that fewer full albums are released compared to dropping singles. Artists have taken the approach of feeding their fans one-at-a-time way before an album is even announced. Is it to stay relevant? Is it a tactical plan that promotes higher engagement? Whatever it may be, Gavin Turek, a singles-driven artist, has just released her first full-length album with a different approach: make it into a short film. Gavin Turek understood how to make content-driven fans happy and how to combat the issue: will fans spend the time on my project?

“This magical exchange between a world of art and its viewer is what we aim to capture in the music film” – The Paper

Watch Gavin Turek’s music film for “HERO” here: